As I’ve said in the past, you’re going to be seeing some technology posts on this blog, so I guess today is technology day on

Today LinkedIn shared some information about an epic rant about Google’s incompetent handling of the new Google+ platform. “Google+ is not a platform like Facebook. It’s trying to dictate the direction of Google+ instead of opening up to developers and letting them show Google what makes sense and what doesn’t.”

According to the write-up on LinkedIn, well-known Google engineer Steve Yegge posted his rant on Google+ but forgot to turn off the “Public” sharing option. So, Yegge has some gripes about working under Jeff Bezos at Amazon. That’s interesting. I’ve heard many reports about geniuses being difficult to work with. More importantly, the rant it goes on to outline everything Yegge believes is wrong with Google and Google+. I’ve copied the highlight’s from LinkedIn as follows, because not everyone is a member:

  • “That one last thing that Google doesn’t do well is Platforms. We don’t understand platforms. We don’t “get” platforms. Some of you do, but you are the minority. This has become painfully clear to me over the past six years. I was kind of hoping that competitive pressure from Microsoft and Amazon and more recently Facebook would make us wake up collectively and start doing universal services. Not in some sort of ad-hoc, half-assed way, but in more or less the same way Amazon did it: all at once, for real, no cheating, and treating it as our top priority from now on.”
  • “Google+ is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership (hi Larry, Sergey, Eric, Vic, howdy howdy) down to the very lowest leaf workers (hey yo). We all don’t get it.”
  • “The Google+ platform is a pathetic afterthought. We had no API at all at launch, and last I checked, we had one measly API call.”
  • “Google+ is a knee-jerk reaction, a study in short-term thinking, predicated on the incorrect notion that Facebook is successful because they built a great product. But that’s not why they are successful. Facebook is successful because they built an entire constellation of products by allowing other people to do the work. So Facebook is different for everyone. Some people spend all their time on Mafia Wars. Some spend all their time on Farmville. There are hundreds or maybe thousands of different high-quality time sinks available, so there’s something there for everyone.”
  • “The problem is that we are trying to predict what people want and deliver it for them…
  • You can’t do that. Not really. Not reliably. There have been precious few people in the world, over the entire history of computing, who have been able to do it reliably. Steve Jobs was one of them. We don’t have a Steve Jobs here. I’m sorry, but we don’t.”
  • “And also don’t get me wrong about Google+. They’re far from the only offenders. This is a cultural thing. What we have going on internally is basically a war, with the underdog minority Platformers fighting a more or less losing battle against the Mighty Funded Confident Producters.”
  • “It’s everyone. The problem is that we’re a Product Company through and through. We built a successful product with broad appeal — our search, that is — and that wild success has biased us.”
  • “I’m not saying it’s too late for us, but the longer we wait, the closer we get to being Too Late.”

Wow! Is that all? I’ve heard many interesting corporate rants throughout my tenure in IT, so I hope that Mr. Yegge continues on with Google.

Click on the link LinkedIn to see the write-up by Ellis Hamburger.

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4 Comments on Is Google+ failing? Google engineer Steve Yegge does think so and shares an interesting rant…

  1. A. Pickering says:

    I love these technology posts when one least expects it. One never knows exactly what is going on behind the scenes with the constant barrage of positive advertising.

  2. Morton G. says:

    Don’t forget their still kicking the tires even although they’ve gone live for the rest of us.

  3. Sarah S. says:

    Love the cartoon! Do most people actually know enough to care about what goes on behind the scenes if it promotes their cause. Everyone is looking for a way to promote a cause or themselves.

  4. Eva R. says:

    This is a great post. I think a lot of people are interested in reading articles like this. Sarah, these days I think people need to use any means possible to market themselves or their product.

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