It’s a World War I tale set in 1914 and is the story of Joey, a young and beautiful bay-red horse with a distinctive cross on his nose sold to the army. With his officer mount he charges towards the enemy with a horse’s view of the horror of the battles in France. Joey’s courage touches the soldiers around him and through them he is able to find warmth. His heart still aches for his owner Albert, the farmer’s son he left behind.
In line with its recently launched Disneymedia+ venture, Disney is partnering with Ancestry.com for the promotion of Stephen Spielberg’s Dreamworks film production of War Horse.
The partnership is set to include TV and print advertising with the promotion scheduled to launch between Christmas and New Year. Ancestry.co.uk touts the most expansive collection of WWI military records available online, and is a tremendous resource for anyone interested in researching their ancestors.
The stage production of War Horse due to has been running in London’s famous West End since 2007 and also in New York. It will be interesting to see how close the film production will echo the book.
If you haven’t already read the book and want to purchase it, click on the graphic above. The paperback version costs $6.99 USD and the eBook version costs $5.24 USD.
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