According to Reuters news service, Permira Advisers LLP has now emerged as the front-runner to take Ancestry.com Inc private with a deal that could top $1.5 billion.
This is a result of a request by Ancestry to the private equity firm and its competitors to improve on their offers. It has been reported that the Permira deal could still fall apart.
The negotiation price in negotiation is not known, but sources familiar with the deal informed Reuters that Ancestry was seeking more than $35 per share valuing the company at over $1.5 billion.
Permira and TPG Capital LP (another competitor) have declined to comment on negotiations.
Ancestry did suffer a blow in May when U.S. network NBC decided not to renew the company’s TV show “Who Do You Think You Are?” for a fourth season. The company sponsored the U.S. version of the popular British series “Who Do You Think You Are?” The show was so popular that most people think another organization will pick it up.
Quote from Reuters: “Frank Quattrone’s Qatalyst Partners is advising on the process, the sources said. Qatalyst was not immediately available for comment.”