PR_record-detective_ENThe following press release comes from global family history network MyHeritage announcing a technology breakthrough that turns brick-walls into new leads:

PROVO, Utah & TEL AVIV, Israel–(BUSINESS WIRE)–May 13, 2013–

MyHeritage, the popular family history network, today announced the launch of Record Detective(TM), the first technology of its kind to automatically extend the paper trail from a single historical record to other related records and family tree connections.

Record Detective(TM) turns historical records into smart objects that determine which people they are about, and conducts further research about them. Records found in MyHeritage’s digital archive, SuperSearch, will now include a summary of additional records and individuals in family trees relating to them, thanks to the Record Detective(TM) technology. This will provide users with new information and clues to take their research to new directions.

Examples of how Record Detective(TM) benefits users:

— When a user finds a gravestone photo, Record Detective(TM) is capable of automatically finding and displaying who was buried there, and providing a link to the person’s family tree, plus birth, census and marriage records and even newspaper articles about that person.

— For users viewing a page in a digitized yearbook on MyHeritage, Record Detective(TM) will show the people mentioned on the page in their respective family trees and allow users to learn more about their families and get in touch with their relatives (subject to privacy protections).

— When viewing a record in the US census collection, Record Detective(TM) will provide census entries of the same person in former or subsequent years, and do this for the entire household. The additional information could include newspaper articles about the person’s son or the immigration papers of his parents.

The new technology is highly accurate with almost no false positives.

To maximize its benefits, the technology behind the Record Detective(TM) uses an innovative technique called the Transitive Conclusion Trail. For example, it can link a death record to a birth record of the same person, by first linking the death record to a matching person in a family tree with the same death date, then linking that person through his parents to the same person in another family tree, this time having a birth date, and then use that extra information to locate the birth record of that person. During the process checks are made to ensure the lack of contradictions, and conclusions are made only if they are statistically solid. Users are not aware of the calculations behind the scenes, and are only handed the related information with confidence scores. This way Record Detective(TM) helps users find relevant information they may have never found on their own.

Licensing

To extend the benefits of this new technology to the wider community, MyHeritage is making Record Detective(TM) available for license to other family history websites and services that provide historical records, with revenue sharing. By adding just a few lines of code to their webpage, partners can harness Record Detective(TM) and display for each record, other records and family trees related to it, providing better value for users. Interested parties can contact bd@myheritage.com.

“We’re excited to unveil Record Detective(TM) – a major addition to the tool arsenal of any family history enthusiast”, said Gilad Japhet, Founder and CEO of MyHeritage. “Record Detective(TM) makes a single discovery more interesting and rewarding by linking to more information about the same person. With this powerful new technology, our users will be able to make even more exciting discoveries. This is an industry first, and a testament to our focus on creating truly innovative technologies for family history.”

A summary of any record can be viewed for free and users can choose between affordable pay-as-you-go credits or a Data subscription for full unlimited access to all historical records.

About MyHeritage

MyHeritage is a family history network helping millions of families around the world discover and share their legacy online. As technology thought leaders and innovators in the space, MyHeritage is transforming family history into a pastime that is accessible, exciting and easier than ever before. MyHeritage empowers its global community of users with unique social tools, a massive library of historical content and powerful search technologies. The site is available in 40 languages. For more information visit www.myheritage.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130513006086/en/

CONTACT: MyHeritage

Aaron Godfrey

PR Manager

Phone: US +1-347-329-5461 | UK +44-208-816-7571

Email: aaron@myheritage.com

 

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