I can’t say this has happened to me, but if you’ve ever been appalled to see yourself or your friends in a Facebook ad, then you’re going to be more upset over Google’s new Terms of Service (TOS).
Google updated its TOS today to allow an adult user’s profile name and photo to appear in reviews and advertising starting today November 11.
This means that your friends, family and many others will see your Profile name and photograph—also the reviews you share. The company did say, “This only happens when you take an action (things like +1’ing, commenting or following) –- and the only people who see it are the people you’ve chosen to share that content with.”
Their current intention can be likened to Facebook’s Sponsored Stories who argue that these ads are more effective because it includes friends, acquaintances and family members in the promotion and captures the reader’s attention the way traditional ads don’t.
These endorsements will now be culled from Google+ and Google Play. If you follow a brand on Google +, the company might use your information as an ad for that brand. If you give an app a good review on Google Play it could also be used.
Google is targeting adults over 18 and is currently giving the users ability to opt out. You may not be aware that Facebook friends’ endorsements also show up in Bing searches. Bing highlights those friends as people who “know something about” what you’re searching for.
Click on the link to read Google’s Terms of Service Update.